I approached this task by creating 3 different Design Proposals, each having a matching Poster, Banner and Colour Scheme. The idea is that when people see the poster and then enter the blog and see the banner and colour scheme, they can associate them all together.
Design Proposal 1
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| Banner |
In the first banner I created two lighting effects from both corners using filters in Photoshop. This light is coming down on the mediacast logo, to which I added some inner bevel to create the illusion of the light on the letters.
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| Poster |
I created the same lighting effect on the mediacast logo as I used in the banner. Then I added the sticky note and I wrote "What's new with". The idea behind this was that MCAST first introduced the media courses, then mediacast was born, and then the programme "Int Min Int" started being produced. So now, what's new with mediacast? The mediacast blog. I used the caption "Your Blog" because this poster is aimed at the mediacast students, who will be using the blog, so it is really and truly their blog.
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| Colour Scheme |
The colour scheme is composed of colours which are all found in the poster and banner. They will be used as follows; Black for the Background, White for the text, Blue for the Post Title and Yellow for the Links and Labels. The fonts used will be the same as those used here in my personal blog; Gruppo for the Post Title and Calibri for all the other text to create as a professional look as possible.
Design Proposal 2
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| Banner |
This is the only banner I kept from the previous 3 banners; I discarded the other two. As I explained in the previous blog post, I created this banner by using a screenshot from the filming for our advertisement and adding some filters and adjustments. Finally I added the mediacast logo at the top left corner.
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| Poster |
In this poster I took a photo of someone with the mediacast tshirt and I cropped it as I wanted to. I then selected the neck and the arm and created a layer via copy. I desatureated it and used a smart blur filter to get the outlines and I then used the invert adjustment. Finally I used the pen tool to create a stroke path and get a more visible outline. I used the same caption I used in the previous poster; Your Blog. Coming Soon.
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| Colour Scheme |
In this color scheme I used the black and white and the colours found in the MCAST logo; green and gold. The colours will be used as in the previous colour scheme. Black for the Background, White for the text, Green for the Post Title and Yellow for the Links and Labels. The proposed fonts here are also Gruppo and Calibri.
Design Proposal 3
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| Banner |
Since one can access the mediacast blog only from a laptop or a computer, I took a photo of a media student with a laptop (which is also used in the poster below), adjusted the brightness and added the text to create my final blog banner.
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| Poster |
I used the same photo I used in the banner and again adjusted the brightness. Finally I added the same caption I used in all of my posters; Your Blog. Coming Soon.
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| Colour Scheme |
I based this colour scheme on black, light brown, blue/green and turquoise as I think that they are colours which go very well together. The black will again be used for the background, this time the text will be in light brown, the Post Title in Blue/Green and the links and labels in Turquoise. I always used a bright colour for the links and labels so they stand out from the normal text. The fonts are Gruppo and Calibri also in this third and final proposal.
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