Sunday, May 29, 2011

Advertisement Production Pre-Production

Treatment

The production team has finally agreed to work on an audio-visual advert for the book “The Encyclopedia of Hollywood; An A-Z Guide to the stars, stories, and secrets of Hollywood”. We plan to introduce a variety of Hollywood personalities impersonated by actors who are inspired by their looks and styles, whilst representing different roles in the Media Industries. The actors are to be filmed in one location featuring a black background, standing individually in different shots. The location will be mostly dark using just one redhead to light one side of each actor to create the effect of over-exposed highlights and shadows. Most shots are going to resemble popular scenes from Hollywood, each having their own signature props and music tunes. Finally we plan to end our advert with an effective caption and details of where the book can be bought from.

Script





Storyboard

Inital Storyboard




Final Storyboard







Production Schedule





Location Recce

As a location, we studied two different ones; a garage and a stage at Mgarr. We decided to use the stage for the simple reason that we would not disturb anyone when using it and for the fact that there was already a black screen in place. It is located in Sala Dun Edgar, Oratorju Qalb Bla Tebgha ta' Marija, Mgarr.





Risk Assessment





Crew

Producer/Director/Location Scouting/Props/Actors - Maria Vella
Camera Operator/Music Production - Josef Cohen
Make-Up/Props - Jessica Catania
Scriptwriter/Gaffer/Key Grip/Risk Assessment/Editor - Luke Zammit

Actors

The Godfather - Jason Vella
Mary Poppins - Alison Vella
Charlie Chaplin - Stefano Vella
Elvis Presley - Chris Deguara
Walt Disney - Mario Sammut
Audrey Hepburn - Ema Camilleri
Laurel - Stefano Vella
Hardy - Clayton Gauci
Marilyn Monroe - Nathalie Vella

With thanks to Anthea Vella for the help provided on the shooting day


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