Theme Tunes: A tune which creates suspense with the addition of various sound effects according to what is happening in the advert itself (ex: sound of a car engine, a television falling)
Title Sequence: no title sequence, the commercial starts instantly
Credit Sequence: The features of the mobile phone
Captions: Captions to convince you that you can have everything you need in only one mobile phone and that you feel better once you have it
Narrations: The advert starts by showing a man whose television, laptop and CDs are all broken and when he goes to watch a movie he finds it is sold out. He then sees a billboard advertising the Nokia n96 mobile phone and as soon as he buys it, he can replace everything with it. The use of medium shots, long shots and close ups show clearly what is happening and the reactions of the people in the advert.
Continuity: it is a linear story and its development is shown clearly in the advert
Framing: simple captions placed in the middle of the screen but they are effective because when the caption reads “Now everything joins up” the words literally join up on the screen
Techniques: it has a very clear message – you can have everything at your fingertips with just a mobile phone; it has no celebrity endorsement
Characteristic of the product: Brand identity – the Nokia Nseries adverts end with the caption “See new. Hear new. Feel new.”
Type of Audience: It appeals to those who lead a very busy life and need everything at their fingertips and people who love technology
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