The Brief
This semester we were all divided into groups of 4 or 5 people. Each group will come up with a proposal for the MediaCast blog where students and lecturers can share opinions, ideas and communicate better. MediaCast is made up of all the Media students attending the MCAST Art & Design Institute, a community which is growing more and more each year. At the end of the semester one of the proposed blogs will be chosen and will be used by all the members of MediaCast.
Who is the audience?
· Media Lecturers at the MCAST Institute of Art & Design
· MCAST-BTEC Diploma in Art & Design students
· MCAST-BTEC Foundation Diploma in Art & Design students
· MCAST-BTEC National Diploma in Creative Media Production students
· MCAST-BTEC Extended Diploma in Creative Media Production students
· MCAST-BTEC Higher National Diploma in Media (Moving Image) students
· Potential Employers of MediaCast members
Market Research
What is MediaCast?
In the 2009/2010 scholastic year, the MCAST Institute of Art & Design introduced the Media courses. Since a name was needed which all the projects produced by these students can fall under and the name of each course would have been too long, MediaCast was invented. It is a play on words between the words “media” and “MCAST”. All the projects produced by Media students at MCAST now fall under this small organization called MediaCast. The MediaCast members are all the students attending the following courses;
· MCAST-BTEC Diploma in Art & Design (Media)
· MCAST-BTEC Foundation Diploma in Art & Design (Media)
· MCAST-BTEC National Diploma in Creative Media Production
· MCAST-BTEC Extended Diploma in Creative Media Production
· MCAST-BTEC Higher National Diploma in Media (Moving Image)
Information gathered from MediaCast members
· List of clients who have already worked with MediaCast
- EU Publication
- MCAST
- PBS
- WINK
· Projects MediaCast have already worked on or are currently working on
- Stopmotion animation (ND2)
- Short Film (ND2 and HND2)
- Music Video Production with Maltese Bands; TwoTimeShooter, Relikc and K.O.I (ND2)
- Ident; Title Opening ‘Int Min Int’ and logo (ND2)
- Advertisement EU Bookshop (ND2)
- Multi-Camera Interview Techniques (ND2)
- Sound for Interactive Game (ND2)
- 2D Animation (ND2)
- Green Living Promotional Videos (ED1)
- Documentary (HND2)
- Short Experimental Film on the History of Art or Shipyards (Foundation Diploma)
- ‘Int Min Int’ filming weekly on Mondays (HND1)
· Sections MediaCast members would like to see in a blog
- Updates on new films, teachers, etc
- Tutorials
- What is Media? To encourage aspiring students who wish to study media
- Resource Sites
- Personal Profiles to get to know other students
- Forum (with comments and posts approved by an administrator)
- Students’ Work
- Gallery
· Suggestions for the Design of the MediaCast blog
- “Less is more; grayscale; blue” (HND1)
Copyright & Ethical Issues
“Copyright is a set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. Copyright does not protect ideas, only their expression.” [Wikipedia]
All the work posted in the blog will be copyrighted with a watermark so that nobody copies or distributes other’s work without permission. Furthermore, nothing will be posted without the permission of the author and no extra details (ex: telephone numbers, addresses, etc) of students will be posted on the blog as this is a public website in which anyone can enter.
Confidentiality
All extra details about students or their work will be kept confidential and no work will be posted if the owner does not wish to do so; permission from the owner will be asked for at all times.
Intellectual Property Rights
“Intellectual property (IP) is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property include copyrights, trademarks, patents, industrial design rights and trade secrets in some jurisdictions.” [Wikipedia]
As mentioned beforehand, all the work posted will be copyrighted and have a watermark. In addition, the mouse right click will be disabled so as to keep the free reproduction of students’ work to a minimum.
Technical Considerations
· The possibility of having comments moderated by an admin
· The possibility of embedding a forum into the blog, otherwise a link will be used
· Disabling the mouse right click
· The possibility of commenting on posts created in extra pages in blogger
· Online Video Codecs and Formats
- Developers may choose to provide the same audio / video content in multiple formats, at varying quality levels, to ensure maximum playability across target audiences and target devices.
- Mature video platforms are typically able to ingest a single video/audio file, and transcode it to several target formats, as defined by the web developer.
- Typical target file formats are listed below. Inclusion does not imply endorsement:
- Video
Video Technology Center (Adobe)
The WebM Project (WebM Project)
H.264/MPEG-4 AVC (Wikipedia)
Theora (Wikipedia)
- Audio
MP3 (Wikipedia)
AAC (Wikipedia)
Ogg Vorbis (Wikipedia)
- Flash Coverage; Flash-based video players remain the dominant form of video delivery. However, customised work-arounds are usually required to fully address accessibility issues, and several emerging devices and platforms are reducing their support for Flash.
http://webguide.gov.au/types-of-content/online-video/
online-video-technical-considerations/
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